Our team was tasked with creating the hero as well as feature lifestyle photography for the global release of the new Samsung Galaxy S22 Base/Plus. I worked from concept to completion on this project. My role included creating the initial sketches, style and talent references and selections, scouting locations, and providing edits for the final imagery. The shots needed to capture the base plus demographic young, spontaneous, on the go creators. For the hero imagery we used a pro cam. For the feature shots we were required to shoot and edit on the phone, this provided another layer of difficulty. Throughout the four days of the shoot we shot two hero images, four feature shots, and for reaction grid shots.