Que Rica Vida is a General Mills website focused on Latin American meals and culture. The rebrand was deeply rooted in Latin energy, drawing inspiration from traditional colors and patterns that evoke vibrancy and heritage. The new color palette features bright yellows, lively blues, and playful pinks, creating an energetic and inviting visual identity. To complement this dynamic palette, fun and expressive typography adds personality and warmth to the brand. Layered collage elements, bring a sense of depth and texture, and highlight recipes and foods. This layered approach captures the richness and diversity of Latin cuisine. Finally, the illustration style is reminiscent of handwritten recipes passed down through generations, adding a nostalgic and timeless feel to the site. Overall, the rebrand aims to celebrate Latin American culture with authenticity, energy, and a touch of tradition, making the culinary experience both engaging and memorable.